ECOMMERCE & RETAIL

Essor: a strategically positioned new player in the Amazon aggregator sector

In August 2024, the merger between BRANDED, a Paris-based consumer goods platform, and Heyday, a pioneer in digital brand creation, gave birth to Essor. This new entity positions itself as a key player in the Amazon aggregator sector, with a rapidly growing portfolio of brands and a clearly defined ambition: to transform digital brands into omnichannel leaders on a global…