ADTECH

Equativ strengthens the retail media market with the acquisition of Kamino Retail

One of the French champions of online advertising, Equativ, has announced the strategic acquisition of Kamino Retail, a platform specialized in on-site retail media. This operation, supported by Equativ’s main investor, Bridgepoint, is part of a strategy to enhance the company’s retail media solutions, following the recent merger with Sharethrough. Kamino Retail brings Equativ both on-site and off-site monetization solutions,…